Luxery Wellness Villa Piedmont

Start-up rental investment with year-round wellness upside

Asking price: €399,000

A rare opportunity to acquire a fully renovated start-up wellness rental property in Piemonte, strategically positioned for year-round short-stay demand. Located near Ponzone and Acqui Terme, this villa combines privacy, design and wellness facilities into a rental concept with strong international appeal.

Unlike traditional seasonal homes, this property is designed to perform beyond summer, targeting couples, wine lovers and wellness-focused guests throughout the year. With all permits in order and the CIN/CIR application in progress, the villa is ready to enter its first full rental cycle.

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PROPERTY OVERVIEW

🛏 Bedrooms

3 bedrooms

Perfect for:

2 couples
family stays
wellness weekends

🚿 Bathrooms

2 bathrooms

Comfortable for premium short stays and group flexibility.

👥 Guest Capacity

Up to 6 guests

Ideal positioning for:

couples retreats
family escapes
small group wellness weekends

🌿 Garden

Private wellness garden

Large landscaped outdoor space with:

hot tub
sauna
outdoor shower
lounge zones
terraces

🏊 Wellness

Year-round wellness concept

hot tub
sauna
outdoor shower
relaxation areas

📍 Location

Near Ponzone & Acqui Terme

Premium positioning between:

nature
wine region
spa tourism
wellness escapes

INVESTMENT HIGHLIGHTS

Category: Start-up Rental
Nightly rate: €350
Year 1 benchmark: 100 nights
Year 2+ projection: 180 nights minimum
Projected gross revenue: €63,000
Projected net operating income: €37,492
Projected net ROI: 9.4%
Positioning: Luxury wellness & couples retreats
Market: Year-round Piemonte tourism
Status: Ready for launch

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WHY THIS INVESTMENT WORKS

This is not presented as a second home, but as a scalable rental business model. The strength of this property lies in its wellness concept, allowing the next owner to move beyond a traditional 100-night summer season.

The combination of:

sauna
hot tub
outdoor shower
wellness garden
covered terraces
wine region positioning

creates strong potential for:

autumn wine weekends
winter wellness escapes
Valentine packages
spring retreat stays
couples experiences

This makes 180 booked nights annually within two seasons a realistic and conservative projection.

The villa is therefore positioned as a high-upside start-up rental with limited local competition.

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Recent upgrades and investment already completed

A major advantage of this start-up rental is that the most important technical and cosmetic upgrades have already been completed.

The property has been carefully renovated and positioned with the luxury wellness rental market in mind, reducing immediate capital expenditure for the next owner.

Recent works include:

fully renovated interior finishes
upgraded electrical system and new certification
new kitchen installation
new bathroom and wellness styling
air conditioning installed
new PVC window frames
hot/cold climate-ready systems
upgraded terraces and outdoor guest spaces
wellness garden concept
sauna and hot tub integration
outdoor shower and premium guest experience zones
new TV and digital guest setup
rental-ready furnishing and styling

This means the next owner acquires a turnkey start-up rental concept, ready to scale from day one.

FINANCIAL PROJECTION

A clear start-up rental model with realistic upside

Revenue Potential

The villa enters the market as a luxury wellness start-up rental with a projected nightly rate of €350.

While comparable properties in the area often average around 100 booked nights per season, the wellness positioning creates strong potential for year-round occupancy.

With a realistic target of 180 booked nights annually within two seasons, the expected gross revenue grows towards: €63,000 per year

This is based on conservative assumptions and leaves room for further growth through dynamic pricing and premium experiences.

Booking-Related Costs

The variable costs are calculated based on an estimated 60 bookings per year, assuming an average stay of three nights.

Each booking includes:

€220 cleaning
€60 linen and towels

This results in €280 per booking, bringing the total booking-related costs to: €16,800 annually

Because the villa targets premium wellness guests, this cost ratio remains healthy compared to the nightly revenue.

Fixed Operating Costs

To maintain the villa at a high standard, the fixed annual operating costs remain clear and predictable.

Garden maintenance is budgeted at €120 every two weeks, resulting in €3,120 annually.
Professional property management adds €299 per month, equivalent to €3,588 annually.
An additional €2,000 reserve is included for ongoing technical and preventive maintenance.

Together, the fixed cost structure is estimated at €8,708 per year. This provides a realistic operational foundation for long-term quality and guest satisfaction.

Net Income & ROI

After deducting both fixed and booking-related operating costs from the projected revenue, the villa reaches a strong annual net operating result.

From €63,000 gross revenue, the total estimated annual operating costs amount to €25,508, resulting in: €37,492 net operating income

Based on the asking price of €399,000, this leads to a projected:

9.4% net ROI

For a start-up rental in its first growth phase, this represents a highly attractive return profile with clear upside after market positioning and review build-up.

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